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Five Smart Uses of SMS for Small Businesses

Posted by Natasha Grach

Nov 1, 2016 7:25:00 AM

It's often a bit awkward having to give out your personal cell phone number so that clients can send you text messages about business matters. Luckily with technologies like virtual PBX services, you can give out a business phone number and have both your business calls and texts instantly routed to your existing cell phone. You maintain a professional image and separate work/life identities via your dedicated business line, while also evading the extra cost and hassle of having to manage two devices. How often do business owners find themselves texting back and forth with their clients and employees?  It's so informal, right?  With 90 percent of people reading a text message within the first 3 minutes, according to MobileSQUARED, it's the fastest and most effective way to get in touch! 

Here are some uses of two-way business texting that can be highly impactful, while also not encroaching as much on your work life balance as handing out your personal cell number might.

 

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1. VIP Customer Support

Providing great customer service is essential for keeping clients happy, but sometimes phone and email communications just won't cut it. That's where text messaging comes in. Giving your VIP client contacts -- the ones with the killer accounts -- access to text support through your business phone number (aka ability to reach you anywhere at anytime) is a sure way to keep them happy and coming back for your products or services.

2. Escalation

Texting with clients and colleagues is a fast and efficient way to escalate an urgent matter. Sometimes you have to explain a situation in depth, whether it's an email or a voicemail, but the person you're trying to reach is not in front of a computer or can't pick up the phone and listen to a message (in a meeting, perhaps). A text can be incredibly useful to notify someone about an urgent communication that you've sent them -- and also a quick way to receive a response. 

3. Company Announcements

With hundreds of emails coming in each day, it's inevitable we will overlook one here and there -- even if it's internal, and from the boss. Plus, with teams working remotely and with little time to spare for distracting and long group meetings, text announcements just make sense. So, next time you have a company announcement like a new initiative, sales incentive or social event, try SMS. You'll be able to communicate the details effectively without upsetting workflow. 

4. Subscribing to a Work-Specific SMS Marketing List

There are times when you need to subscribe to a work-related marketing list. But there's that fear of using your own personal cell phone number, in case you start getting unwanted communications, reminders, marketing offers, etc. If you have a virtual PBX service providing your SMS-enabled business phone number for your company, you can always add a temporary virtual number to your account for things like this. The cost is low and this additional virtual line can be canceled fast.

5. Take Orders

If you're buying something for business purposes, you might want your business-related texts to be captured separately from your personal texts -- another handy use of a virtual PBX service. Say you're ordering supplies, or even pizza for an office party...always good to have a separate record of your business expense-related communications.

SMS is an essential part of our everyday lives -- it's how many people connect these days and it's accessible to nearly everyone. SMS can be a very useful tool to keep in touch with clients and colleagues when phone and email just won't do -- but keeping your business identity separate from your personal identity is typically a good idea.

 

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Topics: Cloud Phone, iPhone, Android, Mobile Productivity, Cloud Phone Mobile App, Texting, Business SMS