Summertime is here and that means it's time to get customers in the door (sometimes figuratively speaking) with your summer specials! One way to do that is by taking full advantage of virtual phone numbers.
Have you added any numbers in your business location with new area codes? How about any toll-free numbers? Or numbers that are easy to remember? Check out our tips below to see what makes sense for you and your summer marketing and sales deals:
1. Be Local
Businesses that have a local presence can get a local virtual number in their area code, or in an area they’re wanting to target, for a summer special. A flower shop, for instance, that travels to farmers markets in different cities, or states, can utilize several local numbers to show buyers and passerby’s they are a local supplier—a big plus for those following the shop local movement!
2. Look Big
Toll-free numbers are a fantastic option for companies with a nationwide footprint, or smaller businesses that want a corporate appearance. Creating a toll-free number that coincides with your summer deals lets callers know they have to act fast in order to reap the benefits! Be sure to showcase your virtual numbers on your advertisements, website, social sites, car wraps, etc. for maximum impact
3. Utilize Features
Virtual numbers often come with an auto-attendant, voicemail inbox, business SMS and custom menu options—don’t forget to coordinate your specials with mentions across these voice touchpoints! Not sure how to go about it? Check out this article on how to use your phone’s built-in features for marketing promotions.
4. Analyze Data
If you’re running multiple sales or placing in multiple locations, be sure to record which number corresponds with a specific sale or location. Keeping track of these details will show you the effectiveness of each campaign: Did the number on your Facebook ad receive more calls than the number of your car wrap? Did the number on the 10% discount code receive more calls than the refer a friend bonus ad? The proof is in the pudding!
Let's give those summer deals a special number! Do you have any other examples to share? Comment below...